ALPHALUX
Feel the Revelation

Interests:
patriarchy, pharmaceutical industry, science fiction.

Problem:
the structure itself of patriarchy is so ingrained that I find myself repetitively pointing out the evidences of it, they’re still considered normal

So, I thought, I will create the concept of medicinal drops that would expose the structure of our patriarchy through “real physical reactions”, brick by brick, indicating sexist incidents as they happen.
I created the product of Alphalux, its packaging and its advertising campaign then built a double sided, backlit billboard to show them.
Usually I’m more keen on placing art outside the gallery, but this time I adapted to the gallery by bringing the outside in.

Installation shots from WIP show at the Royal College of Art, January 2020